How to get Accounting Clients in the COVID World?

1) Approach To Attract

Instead of following a straightforward, promotional approach like “we at accounting XYZ is offering discounted rates, etc.,” engage them with the messaging language that has an empathetic, assuring tone to it.

2) Revamp Your Website

You must have often heard,” the first impression is the last.” In this rapidly digitizing world, your website is the face of your company. While frequently meeting with someone may present you chances to revise your first impression, the same may not be the case when people are visiting your website. Glitchy webpage movements, crashed hyperlinks, and outdated content are some aspects that can ruin your first-hand experiences with potential clients and make them switch over to other firms.

3) Create A Solid Online Presence

Gone are those days when companies used to advertise themselves using flyers and newspaper agencies. In this current millennial era, establishing a strong online presence must attract new clients and grow your customer base. Multiple companies are progressively developing themselves to have a substantial social following and enhance their business outreach. The accounting industry, too, can utilize various social platforms to create awareness about their firms.

4) Embrace The New Reality

In this COVID world, firms need just more than attractive marketing strategies to gain more customers. Before the COVID-19 struck the world, most of the accounting firms had a traditional office setting. They met their clients in their office space for discussion and collaboration, had fixed work timings, and limited mobility. Their workflow management was also more tailored to handle physical outflow with a high dependency on in-person availability.

5) Be Available Around The Clock

Last but a crucial one- round-the-clock availability. Suppose you spent considerably on advertising yourself and a potential client tried responding to it. They called you up or typed an email hoping for an immediate response, only to get a rather delayed one instead. Disappointing, isn’t it? With COVID-19 and stringent lockdown restrictions greatly affecting people’s mental health around the world, a simple thing like waiting can easily frustrate them.

Conclusion

When it comes to growing your business, you can offer quality services to your clients. This way, you can create a loyal customer base and ensure continued revenue inflow. However, to keep bringing in new prospects, a few successful marketing strategies are required.

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Bhavleen Kaur

Bhavleen Kaur

I’m an avid reader and like to write about trends in technology. I have worked as a Digital Marketer at Ace Cloud Hosting. I am pursuing MBA from NMIMS, Mumbai